GREENSBORO, N.C. - The Atlantic
Coast Conference has joined forces with the Junior League of Greensboro to
fight childhood obesity in conjunction with the 2010 ACC Women's Basketball
Tournament, held March 4-7 at the Greensboro Coliseum.
The Junior League's Kids in the Kitchen
program is focused on improving the health of today's youth by empowering them
to make choices that lead to healthy lifestyles. The program addresses the
growing problem facing today's children, which substantially increases
children's risks for health problems such as type 2 diabetes, high blood
pressure and high cholesterol. Educating both children and their families
is the key to reversing the trend toward increased levels of childhood obesity.
"This year's ACC Women's Tournament
marks a change in our youth outreach initiatives as we move away from speakers
and towards fun and physical activity," said ACC Associate Commissioner and
Tournament Director Nora Lynn Finch. "The Kids in the Kitchen event fits
exceptionally well with our theme of helping children understand the importance
of developing a healthy lifestyle early - and with terrific role models in our
ACC women's basketball coaches and the Junior League members!"
The Junior League of Greensboro will
distribute educational booklets to elementary and middle school aged children
attending the evening games of the ACC Women's Basketball Tournament on Friday,
March 5 (6:00 p.m. and 8:00 p.m.). The booklets contain healthy lifestyle
tips from all 12 ACC Women's Basketball Coaches, as well as recipes and fun
activities for the kids and their parents alike to enjoy.
Members of the Junior League of
Greensboro will also staff four stations on the Coliseum concourse on March 5.
These educational and nutritional stations will teach children and their
parents about adequate portion control, sugar amounts in popular beverages,
alternative healthy snack options, and the importance of exercising. Children
who visit all four stations and receive a stamp at each station will be entered
in a drawing for items that support this "get out and play" healthy
For more information on ACC women's
basketball, log onto theACC.com. Also, be sure to check out the new
version of the league's "She Can Play" theme song - The Remix - on