TALLAHASSEE, Fla. – Doak Campbell Stadium already received one recent transformation, as the Champions Club in the south end zone has permanently altered the views and atmosphere, both inside and outside the stadium.And after Florida State’s home game against Boston College on Friday, Nov. 11, the stadium will be transformed once again, this time into an amphitheater built for a concert the following day.
Country music headliner Tyler Farr, as well as supporting acts Old Dominion and Bobby Bones and the Raging Idiots, will play to both Seminole fans and music enthusiasts from around the country at the first ticketed concert inside Doak Campbell Stadium in 30 years.
The event – dubbed “Doak After Dark” – will cap off a full weekend in Tallahassee that includes a rare, Friday-night home football game.
Ticket sales are moving at a brisk pace, with more than 4,000 sold and nearly a month to go before the show.
“Doak Campbell Stadium is going to become a multi-dimensional facility, not just a football stadium,” said Jason Dennard, FSU’s Associate Athletics Director for new revenue generation and marketing.
“It will become an entertainment venue.”
Turning the stadium into an entertainment venue, however, will require some significant legwork.
As soon as the game clock hits zero on Friday night, worker crews will begin preparations for the concert, which include cleaning the stadium, laying down protection for the grass field and building the stage and sound system.
The stage will be positioned near the south end zone, facing the Champions Club.
“The buildout of the Champions Club made it possible for us to do concerts,” Dennard said. “Because now you’ve got a really nice, built-in amphitheater where you can scale it from a 5,000-seat stadium to however many you want.”
Fans are encouraged to treat the concert like they would a home football game.
Tailgate lots will open at 3 p.m. – free of charge – with gates set to open at 6 p.m., and the Champions Club opening at 3 p.m., and there will be various activities taking place outside the stadium as well.
As for concessions, concert-goers can expect the same fare offered during men’s and women’s basketball games at the Donald L. Tucker Center.
While Farr and Old Dominion are big-ticket acts in their own right – Farr has scored multiple No. 1 hits, and Old Dominion recently won New Vocal Duo or Group of the Year at the Academy of Country Music Awards – plans are already in motion for future concerts at Doak Campbell Stadium.
“Now that we’re getting ready to put on this concert, we’ve become an attraction in the eyes of people that tour and they know that this is a viable place to come,” Dennard said. “And so because of that, we’ve got people with interest to come here and be part of what’s going on.
“If this one is a success, in terms of what we’re looking to do, then we’re going to take the plunge and do something on a much grander stage in the near future.”