August 18, 2006 - by
Checkers® Challenges Football Fans in Florida to Choose Who’s Champ

Aug. 18, 2006


Checkers Drive-In Restaurants, Inc., the nation’s largest chain of double drive-thru restaurants and the Official Burger sponsor of both the University of Florida Gators® and Florida State Seminoles®, recently announced that it is bringing back its popular “Choose Your Champ” promotion to participating locations in Florida.  Checkers® challenges Gator and Seminole fans to take the competition to the drive-thru, while providing scholarship and educational funding to both universities.    


 


Checkers guests can vote for their favorite home state team by ordering a Gator Combo or Seminole Combo.  Checkers will donate a portion of the proceeds of each Gator Combo, Seminole Combo or large Coke® purchased to the schools’ athletic scholarship funds during football season. 


 


The Company is making a donation of $25,000 to both the University of Florida Food Science and Human Nutrition Department and the Florida State University Dedman School of Hospitality for scholarships, as well as educational and internship programs.


 


“This promotion is unique because it reaches far beyond traditional football or sports sponsorships to support educational programs at both universities,” said Richard S. Turer, Vice President of Marketing at Checkers Drive-In Restaurants, Inc. “Gator and Seminole alumni, students and fans will be able to compete in a `scholarship competition’ to see which university can raise the most money for their respective athletic scholarship funds by ordering a Gator or Seminole Combo meal at participating Checkers.  Moreover, with most of our Florida franchisees participating and Tampa, Florida being our Company home, we are thrilled to have the opportunity to support our home state’s brightest students and athletes.”


 


 


Most Checkers locations in the State of Florida offer the Gator and Seminole combo meals, which include a half-pound double Champ® burger with cheese, large fries and a large drink in the fan’s choice of Gator or Seminole collectible cup.  As the Official Burger sponsor of the NFL’s Miami Dolphins®, Checkers locations in Miami, Ft. Lauderdale and West Palm Beach offer the Big Dolphins Combo. 


 


Since the “Choose Your Champ” promotion and other corporate pledges began in 2004, Checkers has donated a combined total of more than $185,000 to the universities.


 


 


About Checkers Drive-In Restaurants, Inc.


 


Checkers Drive-In Restaurants, Inc. (http://www.checkers.com) is the largest double drive-thru restaurant chain in the United States.  The Company develops, owns, operates and franchises quick-service Checkers® and Rally’s® double drive-thru restaurants.  Checkers/Rally’s has been awarded several of the industry’s most coveted recognitions: Best Drive-Thru in America 2005 in the QSR Drive-Thru Study for Rally’s; Nation’s Restaurant News 2005 Hot! Again Award for Checkers’ sizzling business performance; and Best Executive in America 2006 by the American Business AwardsSM.  Checkers/Rally’s is the Official Burger and Drive-Thru Restaurant of NASCAR®. 

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