Aug. 20, 2004
Tampa, FL –
Checkers Drive-In Restaurants, Inc. (NASDAQ: CHKR), the nation’s largest double drive-thru chain, today announced multi-year Official Burger sponsorships with the University of Florida and Florida State University, bringing this great intrastate rivalry to its drive-thrus, while providing scholarship and educational funding to the University of Florida and Florida State University.
“We are very excited about this relationship as it reaches far beyond traditional football or sports sponsorships to the support of educational programs at both universities,” said Richard S. Turer, Vice President of Marketing at Checkers Drive-In Restaurants, Inc. “Gator and Seminole alumni, students and fans will be able to compete in a `scholarship competition’ to see which university can raise the most money for their respective athletic scholarship funds by ordering a Gator or Seminole combo meal at participating Checkers. We also look forward to becoming fully active academic partners with both Florida and Florida State.”
Checkers has made a multi-year commitment to each university. Checkers restaurants will donate a portion of the proceeds of each Gator Combo, Seminole Combo or large Coke® purchased to the schools’ athletic scholarship funds during football season. Checkers corporate headquarters has also pledged an annual contribution of $25,000 each to the University of Florida Food Science and Human Nutrition Department and the Florida State University Dedman School of Hospitality to be used toward scholarships as well as other educational and internship programs.
“The students and faculty of the Food Science and Human Nutrition Department have already had success with Checkers on recent food sensory projects, and we look forward to working with Checkers in the future,” said Charles Sims, Professor and Chair of the Food Science and Human Nutrition Department at the University of Florida. “We are pleased to accelerate the working relationship between our students and Checkers. Having a Florida-based corporation as the Official Burger Sponsor of the Gators is great for our entire student population in Gainesville, the athletic department and for Gators fans throughout the state.”
“Checkers is the leading double drive-thru concept in the hospitality field, and our students are being provided unique opportunities to further expand their educational aspirations in restaurant management and other disciplines,” said Dr. Robert H. Bosselman, Director of the Dedman School of Hospitality at Florida State University. “Checkers is a publicly-traded restaurant corporation, which will provide our students tremendous internship opportunities as well as employment opportunities upon graduation. We look forward to our relationship with Checkers at Florida State University.”
Checkers locations will celebrate the Florida and Florida State sponsorships by displaying both schools’ colors during the football season. The multi-year agreements also include Checkers radio and TV spots.
Most Checkers locations in the State of Florida began offering the Gator and Seminole combo meals this week, which include a half-pound Double Champ® with cheese, large fries and a large Coke in the fan’s choice of Gator or Seminole collectible cup.
Checkers Drive-In Restaurants, Inc. continues to have much success with sports marketing. Its current affiliations include the Indianapolis Colts®, Miami Dolphins®, Louisville Cardinals®, Tampa Bay Devil Rays®, Indianapolis 500® and Brickyard 400®.
Checkers Drive-In Restaurants, Inc. (www.checkers.com) is the largest double drive-thru restaurant chain in the United States. The Company develops, produces, owns, operates and franchises quick service “double drive- thru” restaurants.