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July 19, 1999
CHARLOTTE, N.C. – The Atlantic Coast Conference (ACC) and Chick-fil-A, Inc., announced today an exclusive marketing agreement that will make Chick-fil-A restaurants an “Official Corporate Partner of the ACC” through 2002.
The three-year deal, which gives Atlanta-based Chick-fil-A exclusivity in the quick-service restaurant category, includes television and marketing involvement with ACC championship events – highlighted by the popular ACC men’s basketball tournament.
“We have had a positive relationship with the Atlantic Coast Conference through the Chick-fil-A Peach Bowl,” said Steve Robinson, Chick-fil-A’s Senior Vice President of marketing. “This partnership gives us the opportunity to extend that association with a premier conference and universities that share our geography and our values.” Chick-fil-A has a very strong presence throughout the Atlantic Coast region, with nearly half of its more than 850 restaurants located in the six ACC states.
In recent years, Chick-fil-A has become increasingly active in major sports sponsorships, with college football’s Chick-fil-A Peach Bowl, the LPGA’s Chick-fil-A Charity Championship, and its partnerships with the Southeastern Conference (SEC) and the National Cheerleaders Association. By partnering with these high-profile sporting events, the growing chain increases its presence in core Southeastern markets, as well as builds national exposure through televised coverage of the Chick-fil-A Charity Championship and the Chick-fil-A Peach Bowl on ESPN2 and ESPN, respectively.
“We are excited about a long-term partnership between Chick-fil-A and the Atlantic Coast Conference,” said ACC Commissioner John Swofford. As an Official Corporate Partner, Chick-fil-A’s association extends across ACC championships, special events, and outreach activities, as well as our men’s and women’s basketball television packages. Chick-fil-A’s commitment to the highest quality food and service makes for a perfect fit for the ACC and our existing corporate partners.”
Chick-fil-A, Inc., the nation’s third-largest quick-service chicken restaurant company, has more than 850 restaurants in 34 states and South Africa. Chick-fil-A serves nutritious food products in malls, free-standing units, drive thru-only outlets, Chick-fil-A Dwarf House(R) and Truett’s Grillsm full-service restaurants, and through nearly 140 outlets in college campuses*, hospitals, airports, businesses and industrial sites. More information about Chick-fil-A is available on the chain’s Web site, located at www.chick-fil-a.com.
The ACC Official Corporate Partner program is managed by ACC Properties, a unique corporate marketing venture between the Atlantic Coast Conference, Raycom Sports and Jefferson-Pilot Sports & Entertainment. ACC Properties is a free-standing business unit which manages conference-coordinated marketing, advertising and promotional opportunities which include promotional partner programs, licensing, championship merchandising, publications and other special events.
*Note: Chick-fil-A has licensed outlets on eight of the nine ACC school campuses (non on Maryland), including two Chick-fil-A locations on the Florida State University campus. The restaurant at North Carolina State is the top-producing licensed outlet among the more than 110 college campuses nationwide.