September 30, 2008 - by
Florida State Enjoys Great Success With Seminole Fitness Challenge

Sept. 30, 2008

TALLAHASSEE, Fla. –
Florida State University scored big with the success of the first Seminole Fitness Challenge.

The concept of a day devoted to raising awareness and interest in fitness was developed by Florida State’s Athletics Marketing and Promotions office. The event drew over 2,500 youth from the Tallahassee area and as far away as Panama City. They participated in the full day of activities that included youth football games, group exercise and a youth cheerleading camp. All events were held on the Florida State campus and Seminole student athletes and cheerleaders assisted with the events that promoted the importance of exercise and physical activity at a young age.

“We are extremely pleased with the success of our program in its first year,” said Jason Dennard, Director of Marketing and Promotions at Florida State. “We hosted nearly 5,000 people for the day once you count the parents and participants. We want this to be an annual event and hope to continue this theme of raising the attention of the importance of fitness and health to the youth of Florida. Our student-athletes and cheerleaders were great and they have a natural interest in promoting the subject.

Florida State will create more fitness events throughout the academic year and the success of this year’s focus on the home football game means next year should be even bigger. For more information on the Seminole Fitness Challenge call Dennard at 850-644-4397.

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