August 3, 1999 - by
FSU and USA Collegiate Group Renew Four-Year Deal

FSU and USA Collegiate Group Renew Four-Year Deal

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Aug. 3, 1999

TALLAHASSEE, Fla. – Florida State University has agreed to a new
four-year commitment with its exclusive marketing partner, USA Collegiate
Group. The announcement, which extends a nine-year relationship between
the two parties through 2003, was made by Jim Host, CEO of Lexington,
Ky.-based Host Communications and Doug Jarvie, president and CEO of
Dallas-based Universal Sports America.

“Our company has had a longtime relationship with Florida State
Athletics and we are excited about the extension and broadening the scope
of our relationship,” Host said. “We will be much more involved in the
marketing of the Olympic sports, and will continue to provide marketing and
media services for football and men’s basketball.”

“We have been fortunate to work with Dave Hart and his terrific
staff in the past,” Host added, “and we are excited about the opportunity
to expand our relationship.”

“We are pleased to announce our new contract with Host/USA. It
represents an extension of our partnership beyond the definition of the
word as we extend our marketing efforts collectively,” said Dave Hart,
Director of Athletics at Florida State. “At the national level, I believe
this agreement positions our athletics program extremely well as we enter
the new millennium.”

Florida State University is one of 13 schools and five conferences
under the USA Collegiate Group umbrella, a division which was established
in 1995, via a merger agreement between Host Communications’ collegiate
business and Universal Sports America’s Streetball International sports
marketing and event production arm. The two “sister” companies, Host and
Universal Sports America, are slated to fully merge with Bull Run
Corporation by early fall.

“We’re pleased to extend our partnership with a fine institution
like Florida State, and they can be assured that our level of quality
service will only accelerate as we move forward with the marketing
activities set forth,” said Jarvie. “Jim Host and I will be directly
involved and look forward to the great things ahead.”

The USA Collegiate Group portfolio includes the University of
Kentucky, University of Tennessee, Big 12, Southeastern Conference (SEC),
University of South Carolina, University of Texas, University of Notre
Dame, Southern Methodist University, Metro Atlantic Athletic Conference
(MAAC), Mississippi State University, University of Georgia, Texas Tech
University, Cornell University, Boston College and San Jose State.

Host Communications, Inc. (HCI) is a well-established and leading
sports marketing and association management company. It is the primary
marketer for the National Collegiate Athletic Association, a business
relationship now in its 24th year. Additionally, HCI has significant
printing, publishing, broadcast and Internet operating divisions. It also
manages the National Tour Association, Quest, J.D. Edwards User Group,
International Spa Association and National Limousine Association as well as
other major associations.

Universal Sports America (USA) is a full-service, lifestyle and
sports marketing company that specializes in developing integrated
marketing programs and events on the professional, collegiate and high
school level. USA’s Streetball International division oversees the
management and production for more than 270 worldwide events, many of which
are in conjunction with NBC Sports.

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