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During the FSU football season, 198 tons of trash and 18 tons of recycling are generated in and around Doak Campbell Stadium*. The Take Pride campaign, a student led initiative will encourage and educate fans to practice responsible behavior to help reduce litter and increase recycling efforts
Sept. 3, 2003
TALLAHASSEE, FL –
The Florida State University Seminoles are hoping to make a clean sweep of things on the field this season. And if they do, they wont be the only ones cleaning up on campus. A series of events to encourage students and fans to take an active role in litter reduction and beautifying the campus will kick-off at this weekends first home game.
In partnership with the Seminole Boosters, the first of three components of the new Take Pride campaign, Pitch In, will debut Saturday. Pitch In was designed to help foster a sense of pride among university students and fans by improving clean-up efforts of the 198 tons of litter generated during the football season, and to increase recycling efforts. Eight student organizations have been selected to participate as green teamsto work the six home games. Sporting Pitch In shirts and hats, the 20-member student teams will distribute trash and recycling bags to tailgaters around the stadium and in heavy traffic arteries two hours prior to each home game kick-off. Students living near the stadium are also encouraged to Pitch In and keep their neighborhood clean of pre and post game litter. Keep Tallahassee/Leon County Beautiful (KTLCB) will donate $1000 each game to the participating student organizations in recognition of their commitment to improving the environment.
The FSU Take Pride partnership includes the City of Tallahassee, Seminole Boosters, FSU Alumni Association, and FSView. Program funding is provided by Anheuser-Busch Environmental Outreach and Tri-Eagle Sales, the local Anheuser-Busch wholesaler.
Keep America Beautiful recently selected Anheuser-Busch Companies, Inc. as the recipient of its 18th annual prestigious Vision for America award for its long-standing, comprehensive commitment to environmental conservation and causes.
FSU fans are a fiercely proud group. They just arent aware of the severity of the trash problem. We are confident this initiative will help increase awareness of the enormous impact of litter on campus and underscore the importance and necessity of individual responsibility to improve the situation,said Diana Hansen, executive director of KTLCB.
Take Pride also reaches beyond game time with its environmental campaign with Tell Me About It, the outreach component, in partnership with the student newspaper, the FSView. Mid-semester, Tell Me About It magnets, complete with contact information, will be inserted in the FSView to inform students of available resources and organizations in Tallahassee that provide clean up, recycling and environmental services.
Love Where You Live, the third component, will be implemented during spring semester. This initiative, in partnership with the FSU Alumni Association, will encourage student groups to adoptspecific areas of campus, develop and implement an environmental improvement plan. The plans and project results will be judged and the winning student groups will be awarded cash prizes.
Whats special about this program is that the ideas and their implementation are all completely student driven,said FSU Student Government Association President Patrick Sullivan. Their personal involvement in this effort gives students one more reason to literally take pridein our campus.