May 12, 2010 - by
Paint it Pink Campaign

May 12, 2010

In conjunction with National Breast Cancer Awareness Month, Florida State University has teamed up with FOX 49 WTLH and the Tallahassee Memorial Hospital to present the 2009-2010 “Paint It Pink” campaign.

The initiative, branded across all female varsity sports, is designed to help raise money and awareness for breast cancer within the Tallahassee community. During the 2009-10 season, six women’s sports will host a ‘Pink’ game. Teams will don such items as pink shoelaces, swim caps and jerseys to show support for the cause. As of October 14, 2009, the campaign has raised a total of $3,258.72 for the cause. Proceeds from each ‘Pink’ game will be donated to the Tallahassee Memorial Sharon Ewing Walker Breast Health Center at Tallahassee Memorial Healthcare as well as the WBCA Kay Yow Cancer Fund in honor of the late NC State women’s basketball head coach. The funds will enable the Tallahassee Memorial Sharon Ewing Walker Breast Health Center to reach more women with its comprehensive array of services, which include digital mammography, early diagnosis breast cancer counseling and patient navigation and image recovery services.

While October is recognized as National Breast Cancer Awareness Month, the web site is a year-round resource for breast cancer patients, survivors, caregivers and the general public. Celebrating its 25th anniversary this year, the National Breast Cancer Awareness Month (NBCAM) is a partnership of national public service organizations, professional medical associations, and government agencies working together to promote breast cancer awareness, share information on the disease and provide greater access to screening services. NBCAM is an annual international health campaign organized to increase awareness of the disease and to raise funds for research into its cause, prevention and cure.

The following are dates set for the official `Paint it Pink’ home games:

Thursday, October 22 – Soccer vs. North Carolina at 6pm

Sunday, October 25 – Volleyball vs. North Carolina at 1 p.m.

Saturday, January 23 – Tennis vs. South Florida at 11 a.m.

Sunday, February 7 – Basketball vs. Wake Forest at 2 p.m.

Saturday, March 13 – Softball vs. North Carolina at 11 a.m.

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