Scott Kull is in his seventh year at Florida State and his first as an Assistant Athletics Director for Marketing and General Manager of Seminole Athletics Marketing. As the director of the Seminole Athletics marketing office, Kull oversees all aspects of advertising sales, promotions, tickets sales, corporate sponsorships and coaches endorsements for the university’s 19 sports.
Kull came to Tallahassee in 1997 as the Director of Athletics Marketing. Two years later he was asked by FSU Director of Athletics Dave Hart to create a plan establishing a new partnership with Host Communications, one of the nation’s leading collegiate sports marketing companies. In 1999, Kull was named the General Manager of Host Communications and Director of Sales for Seminole Athletics Marketing. He was promoted to his current position during the summer of 2004.
Kull is recognized for his proven approach to implementing creative sales and promotional prospects. He oversaw the creation of Seminole Village which provides fans with interactive entertainment at home games as well as additional opportunities for advertisers. He also developed a plan to add a state-of-the-art video board/scoreboard to Florida State’s $10 million baseball stadium renovation project.
In the past two years alone, the Florida State marketing staff has earned ten national sports marketing awards and has been responsible for increasing sales revenues by landing millions of dollars in athletic advertising contracts.
Prior to coming to Florida State, Kull worked in the athletics marketing departments for several other nationally recognized universities including Ohio State and Georgia Tech. He earned is bachelor’s degree in business and organizational communications from Otterbein College, where he played football and was a member of the track and field team. Kull, a native of New London, New Hampshire, earned his master’s degree in sport management from The Ohio State University.