July 25, 2017
Karl Hicks was hired in the spring of 2014 to the newly-created position of Deputy Director of Athletics for External Operations at FSU. Hicks oversees all external operations for athletics including tickets, sports information, marketing and promotions, communications, website and risk management and will serve as the staff liaison with Seminole Productions as well as oversight of the men’s basketball program.
Hicks was the ACC Senior Associate Commissioner for Men’s Basketball Operations from 2007-1014. During his seven years at the league office his responsibilities included oversight of all men’s basketball operations, as well as management of the ACC Men’s Basketball Tournament and two NCAA Men’s Tournament second and third rounds hosted by the conference in 2009 and 2012, respectively.
Prior to his role with the ACC, Hicks served as the Assistant General Manager and Senior Vice President of Basketball Operations for the NBA’s Charlotte Bobcats from 2003-2007. His initial foray in professional sports came in 2000 when he was hired by the NBA as Executive Director of the newly-created National Basketball Development League, where he spent three years. He also served at the Southeastern Conference (1998-2000) as Assistant Commissioner for Institutional and Student Services and at the NCAA (1994-1998) as an Enforcement Representative.
A 1983 graduate of the University of New Hampshire with a B.A. in Communications, Hicks was a member of the men’s basketball team and went on to serve as an assistant basketball coach at his alma mater (1984-1985) and at the American University in Washington, DC (1985-1990).
He earned a master’s degree in business administration from the University of Maryland in 1992, and resides in Tallahassee with his wife Melanie and son Eli.