Jan. 31, 2003
Tasheika Morris and the Florida State women’s basketball team will be featured on this weekend’s MAAD Sports on the BET Network. The program will air on Saturday, February 1 at Noon.
“Being featured on BET will also be another great opportunity for Florida State women’s basketball to get exposure in maybe a different light,” FSU head coach Sue Semrau said. “The trend now is so much real programming and for viewers of BET, they will have a chance to see Florida State women’s basketball on a real road trip.”
BET followed the Seminoles on their recent trip to Maryland which included a tour of the BET studios and most importantly, a 76-61 win over the Terrapins. Cameras followed the Seminoles on the bus, through the tour and at the team’s shoot-around. Morris, teammate Trinetta Moore and head coach Sue Semrau also did sit-down interviews.
“It was cool, it was something new,” sophomore Genesis Choice said. “This time of year, it’s all about basketball and today, we got a chance to see something different. We didn’t get sidetracked, we just went a different way of doing things. Me personally, I enjoyed myself. Where I live at, when I was growing up, we couldn’t get BET. We had to get satellite in order for us to get it. So that made it of even more significance because I actually got to see firsthand where it’s coming from instead of just turning on the TV. I didn’t now what it was all about and all the hard work they put into it. It was pretty cool.”
Hayes F. Fountain III, the director of broadcast operations, conducted the tour of the BET studios and described to the team about the vision that owner Bob Johnson had many years ago and how dreams, no matter how small they may start, can become reality and bigger than ever imagined. Hayes explained the two sides of the Network’s operation – the talent side and the technical side and how the business side of BET must work efficiently in order for the entertainment side to be successful.
“It was off the chain,” freshman Francine Houston said. “It’s not every day that you get to go to BET – Black Entertainment Television. Having the opportunity to see that, especially being African-American, was great. They started out so small and then just blew up. It’s something to be very proud of. It was exciting. It gave me motivation to realize that nothing is impossible. It seems hard right now, but you take one dream and in the future it can happen if you just stick with it.”
BET, now owned by Viacom, was shooting promos for Black History month the morning the Seminoles were visiting. During the tour, the team also had the pleasure of meeting Joe Clair, the host of MAAD sports, who talked about being on TV and the people has had the opportunity to meet and the connections he has made. In regards to interviewing some of the world’s top athletes, Clair gave some advice.
“Me personally, I just act like I’m talking to a friend or a relative,” he said. “I try to develop a rapport and I put myself on their level, but I’m really not. You just keep it cool.”
Since Semrau’s arrival, the Florida State women’s basketball program has made its trip to Maryland, and the nation’s capital, Washington, D.C., an educational one. Over the years, the Seminoles have made visits to the White House and Capitol, the FBI Headquarters and the Air and Space Museum.
“So many of the kids watch BET – the finished product, and we thought it would be a great opportunity to take them to the place where it happens and educate them to how this multi-billion dollar industry developed,” Semrau said. “We do have communications majors and players who are interested in the entertainment field. We went to the FBI Building one year because we had criminology majors and it benefited our kids who were interested in that field and we felt that this was an opportunity to educate not only fans of the programming, but maybe those who have a dream to pursue a career like this.”