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Apex, launched in July of 2021, is a comprehensive, multi-tiered program designed to empower student-athletes to capitalize off of their Name, Image, and Likeness (NIL).

Apex was developed through a unique educational partnership with FSU’s Jim Moran College of Entrepreneurship, the nation’s first stand-alone entrepreneurship college at a public university, FSU’s nationally renowned College of Business, and the Academic Center for Excellence, which will offer two for-credit academic courses that each include instruction on NIL-related topics.

Apex’s objective is to allow all 500 Seminole student-athletes to maximize Florida State’s national brand and put the student-athletes in the optimal position to capitalize off his or her NIL.

This comprehensive, campus-wide approach to servicing FSU’s student-athlete population ensures the Seminoles have access to experts locally and in a manner that fits the schedule of the student-athlete and not vice-versa. This approach allows the student-athlete to be the sole focus of those who are empowering them to elevate in this new college environment.

INFLCR

More Information

Use of University Marks and Grounds

Use of University Marks

Use of FSU trademarks and logos (including all aspects of the uniform) for NIL activities can only occur after obtaining a written agreement from either Seminole Sports Properties, CLC, or the FSU Office of Trademark Licensing (authority dependent upon intended use).  Use of campus facilities or grounds for NIL activities requires written authorization from FSU. Commercial film or photography requires additional approval from the Office of University Communications. Authorized use may necessitate additional requirements, including certification of insurance, payment of applicable rental fees, etc.

 Click here to view complete guidelines for use of University marks within NIL, and for the approval process.   

Request to Film on Campus

Use of campus facilities or grounds for NIL activities requires written authorization from FSU. Commercial film or photography requires additional approval from the Office of University Communications, and the execution of a location agreement and other requirements.  Entities should initiate the request several weeks in advance and should do so by submitting the NIL Branding Request form on this page.

Financial Aid and Tax Implications

Eligibility for Pell Grant and all other forms of need-based financial aid could be impacted by receipt of NIL compensation. Questions should be directed to the FSU Office of Financial Aid.

Please be aware that your NIL activities may have personal tax implications. These obligations are dependent upon individual circumstances and may require consultation with a tax professional.

Agent Information

Student-Athlete Agent Policy

This document outlines the policies and procedures applicable to student‐athletes at Florida State University and agents to ensure compliance with the rules of the National Collegiate Athletic Association, State of Florida law governing athlete-agent conduct, Florida’s Intercollegiate Athlete Compensation and Rights law, and each specific professional sport’s player association rules and regulations (e.g., NFLPA, NBPA, etc.).

2022-23 Agent Registration Form (Marketing & NIL)

The completion of this form is required for registration in the Florida State University Student-Agent Program. This form must be completed for an agent to represent a student in the commercialization of her/his name, image, and likeness.

2022-2023 Agent Renewal Form (Marketing & NIL)

The signing of this form is required to keep an agent’s registration with Florida State University current.

2022-23 Agent Registration Form

The completion of this form is required for registration in the Florida State University Student-Agent Program. This form must be completed for an agent to represent a student in the commercialization of her/his name, image, and likeness.

WHERE TO GO FOR ASSISTANCE

Disclosure & Impact on Eligibility

Grant Escue | Senior Director of Compliance | jescue@fsu.edu | 850-645-7817 

Use of University Marks & Imagery

Katie Pugh | Director of Trademark Licensing | kwatt@fsu.edu | 850-644-3141

FSU Policies & Procedures

Jim Curry | Senior Associate Athletics Director | jmcurry@fsu.edu | 850-644-7926

Education Opportunities

Sarah Petronio | Associate Athletics Director for Student-Athlete Development | spetronio@fsu.edu  | 850-645-8378

Photo & Video Requests

Florida State Sports Information Department

Legal Advice

Richard Benham | Business Law Clinic

International Student-Athletes

Grant Escue | Senior Director of Compliance | jescue@fsu.edu | 850-645-7817