Aug. 25, 2008
BY BARRY RAY, FSU.com
Fans of Florida State University don’t typically need a reason to wear their school colors, but next week, they’ll have a good one.
Friday, Aug. 29, has been designated as College Colors Day by The Collegiate Licensing Company, the nation’s leading collegiate trademark licensing and marketing company. The promotion is intended to unite college football fans across America by asking them to show their team spirit.
Now in its fourth year, College Colors Day was designed to celebrate and promote the traditions and spirit that make the college experience unique. Florida Gov. Charlie Crist has issued a proclamation that officially recognizes this special day in the state of Florida.
“Florida State has some of the most vocal and passionate fans in the entire country,” said FSU President T.K. Wetherell. “I hope FSU fans will show their loyalty (and good fashion sense) by putting on the garnet and gold for College Colors Day.”
Wetherell also encouraged all staff, students and fans of the university to show their team spirit not only on Aug. 29, but on each and every Friday during the collegiate football season.
“Fans of some of those other teams may think school spirit exists only on game days, but we want to show them that at Florida State, we are a little more passionate about our team than that,” Wetherell said.
More than 100,000 organizations are included in a mass mailing campaign designed to encourage corporate America to participate and join in the spirit by allowing employees to wear their favorite college colors. Each year, the participation and excitement surrounding College Colors Day has grown, and this year promises to be bigger and better than ever. ESPN sportscaster and FSU alumnus Lee Corso will conduct a satellite media tour this Friday, Aug. 22, that will include dozens of interviews with local morning shows across the United States.
National and local retailers will participate by featuring College Colors Day signage and by offering plenty of officially licensed FSU apparel to choose from.
For the FSU faithful, one viable option is a “TRUE Seminole” T-shirt.
Initiated in the fall of 2007, the inaugural TRUE Seminole campaign united FSU students, fans and alumni while raising more than $80,000 in proceeds from T-shirt sales. The funds went toward an endowed scholarship for student-athletes as well as the TRUE Seminole Ambassador Program, which supported a group of FSU students who traveled to Africa last summer for humanitarian work. The shirts immediately became a staple at every sporting event, community service event and class attended by Seminole fans nationwide.
The TRUE Seminole campaign will enter its second year with the theme “Undivided, Unwavering, Unconquered. TRUE Seminole.” This season of T-shirt sales will encourage fans to come together and celebrate the unwavering spirit of the Seminole Tribe of Florida.