Sept. 2, 2011
Tallahassee, FL –
Does Florida State University have Florida’s No. 1 fans? The Florida Fan Game, starting Friday, Sept. 2, will decide by pitting FSU against five other state universities in a contest highlighting football and tourism. Head football coach Jimbo Fisher is leading the charge for the Seminoles, starting with a wave of TV spots and videos launching on Friday, national College Colors Day.
The contest, hosted by VISIT FLORIDA, aims to tap the energy of football fans, students, alumni and other university supporters and convert it into support for tourism, the Sunshine State’s No. 1 industry and top employer. Fans will play by inviting thousands of friends, relatives and colleagues to visit Florida.
The competing schools are FSU, Florida A&M University, the University of Central Florida, the University of Florida, the University of Miami and the University of South Florida. The school whose fan base sends the most invitations by Dec. 5 wins.
In his TV spot, Jimbo Fisher challenges FSU fans to win by inviting everyone they know to visit Florida. He stressed that supporting tourism grows Florida’s economy and creates job opportunities for Florida graduates.
“This contest will be a win-win for FSU and for Florida tourism,” Fisher said. “By winning the Florida Fan Game, we’ll prove that FSU has the state’s No. 1 fans, and we’ll brighten the economic future for our graduates by bringing more tourism to the beautiful Sunshine State.”
The grand prize for one lucky fan is an 11-day, six-person vacation across Florida, including visits to Gainesville, Miami, Orlando, Tallahassee and Tampa. Fans who play can win other prizes, too, including game tickets and great deals on Florida travel, while helping their university win the title and statewide bragging rights.
Starting Friday, fans will enter the game site at Facebook.com/ShareaLittleSunshine, where they will find Florida travel invitations representing each of the six universities. Fans can customize their invitations and send them to their Facebook friends, adding a point each time on behalf of the selected school. Recipients will get a personalized invitation to come for a getaway or vacation, accompanied by a $25 coupon for Southwest Airlines® flights into Florida and links to deals on hotels, restaurants and attractions.
Day to day throughout football season, the online scoreboard will track the number of invitations sent by each school. The highest total on Dec. 5 wins and that school claims the title of “Florida’s No. 1 Fans.”
The Florida Fan Game is an initiative of VISIT FLORIDA’s Share A Little Sunshine program, recruiting Floridians to support state tourism by inviting others to visit the Sunshine State.
VISIT FLORIDA, the state’s official tourism marketing organization, is hosting the Florida Fan Game, with support from its tourism partners, Southwest Airlines, IMG College, and the six participating universities, led by their head football coaches.
For more information about FSU’s role in the game, contact Laura Cassels at VISIT FLORIDA, (850) 205-3839 or lcassels@VISITFLORIDA.org.
Or call Kenneth Morgan at cell # (850) 345-9762. For general contest information, call (850) 205-3811. Starting Sept. 2, information will be online at www.Facebook.com/ShareaLittleSunshine.