October 13, 2006 - by
Seminoles Maintain Narrow Lead over the Gators in Checkers Challenge

Oct. 13, 2006

TAMPA, FL –  The University of Florida Gators® are closing in on the Florida State University Seminoles® in the Checkers® “Choose Your Champ” Challenge.  All football season long, Checkers is donating a portion of each Gators and Seminoles combo meal sold to the respective schools’ athletic scholarship funds. 


Donations to date total $18,490 for the Seminoles and $18,020 for the Gators.  For the most up-to-date donation totals, fans can log onto www.seewhosahead.com to see which team is making the winning drive towards the goal line.


“The Checkers `Choose Your Champ’ Challenge has been a great opportunity to bring college football’s biggest intrastate rivalry from the football field to the drive-thru, while supporting educational and athletic programs at both universities,” said Richard S. Turer, Vice President of Marketing at Checkers Drive-In Restaurants, Inc.  “At this point in the Challenge, the Seminoles hold the halftime lead, but the Gators are positioned to make a strong comeback.”


Gator and Seminole Combos are available at participating Checkers locations in Florida* and include a half-pound Double Champ® burger with cheese, large fries and a large Coke® in the fan’s choice of Gators or Seminoles collectible cup.


In addition to the “Choose Your Champ” Challenge, Checkers corporate headquarters, which is based in Tampa, Florida, has pledged an annual contribution of $25,000 each to the University of Florida Food Science and Human Nutrition Department and the Florida State University Dedman School of Hospitality.  The donation will be used for scholarships, as well as educational and internship programs.


*As the Official Burger sponsor of the NFL’s Miami Dolphins®, Checkers locations in Miami, Ft. Lauderdale and West Palm Beach offer the Big Dolphins Combo instead of the “Choose Your Champ” promotion. 


About Checkers Drive-In Restaurants, Inc.

Checkers Drive-In Restaurants, Inc. (http://www.checkers.com) is the largest double drive-thru restaurant chain in the United States.  The Company develops, owns, operates and franchises quick-service Checkers® and Rally’s® double drive-thru restaurants.  Checkers/Rally’s has been awarded several of the industry’s most coveted recognitions: Best Drive-Thru in America 2005 in the QSR Drive-Thru Study for Rally’s; Nation’s Restaurant News 2005 Hot! Again Award for Checkers’ sizzling business performance; and Best Executive in America 2006 by the American Business AwardsSM.  Checkers/Rally’s is the Official Burger and Drive-Thru Restaurant of NASCAR®. 

Kim Francis
Checkers Drive-In Restaurants, Inc.
Tel: (813) 283-7078
E-mail: francisk@checkers.com

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