Caleb Swann joined Florida State in June of 2021 as the General Manager for Seminole Sports Properties bringing over a decade of professional and college sports sponsorship sales and brand relationship experience to FSU. As primary LEARFIELD liaison for Seminole Sports Properties, Swann will work closely with Florida State’s executive leadership team and the entire FSUAA team on all aspects of the rights relationship. The locally based team handles the comprehensive multimedia rights for the Noles, including management of the corporate partner platform.
Prior to FSU, Swann most recently was in Atlanta, where he served as General Manager for Learfield IMG College’s team representing Georgia Tech. Swann served as the GM from 2019 – 2021. Swann is the former Senior Director, Development of Partnership Marketing for the NBA’s Memphis Grizzlies, and former Director, Corporate Partnerships for Auburn Sports Properties. Prior to his time at Auburn, Swann served as Senior Sales Executive for the Atlanta Motor Speedway in NASCAR. Swann got his start in the industry by serving on the multimedia rights team representing the University of Southern Mississippi in 2011.
Swann, a native of Atlanta, GA, played baseball at Berry College before transferring to attend Auburn University, where he received his bachelor’s degree in marketing. Caleb and his wife, Laura, have three children, Evelyn, Julian, and Magdalene.