Caleb Swann was named General Manager for Seminole Sports Properties on June 22nd, 2021.
Prior to FSU, Swann most recently was in Atlanta, where he served as General Manager for Learfield IMG College’s team representing Georgia Tech. He brings over a decade of professional and college sports sponsorship sales and brand relationship experience to FSU. Swann is the former Senior Director, Development of Partnership Marketing for the NBA’s Memphis Grizzlies, and former Senior Sales Executive for the Atlanta Motor Speedway. He also served on the respective multimedia rights teams representing University of Southern Mississippi and Auburn University, Swann’s alma mater.
As primary LEARFIELD liaison for Seminole Sports Properties, Swann will work closely with Florida State’s Vice President and Director of Athletics Michael Alford and the entire FSUAA team on all aspects of the rights relationship. The locally based team handles the comprehensive multimedia rights for the Noles, including management of the corporate partner platform.
LEARFIELD is a leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The LEARFIELD suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. The company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.