Dr. Mike Brady

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Dr. Mike Brady - Faculty Athletics Representative - Florida State Seminoles
Faculty Athletics Representative

Ph.D., Florida State University
MBA, Jacksonville University
B.S., Marketing, Florida State University

Dr. Michael “Mike” Brady is the Bob Sasser Professor and chair of the Department of Marketing at Florida State University’s College of Business. He also is also an affiliated faculty member or honorary professor at the University of Maryland, Arizona State University, University of Washington, University of Queensland, Australia and UIBE, China. Prior to coming to FSU in 2003, he was an assistant professor of marketing at Boston College.

Brady’s primary research interest lies at the intersection of customers and employees in frontline service transactions. He has published articles in many top scholarly journals, including Journal of Service Research, Journal of Marketing, Journal of Consumer Research, Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing and among other outlets. His research articles have been cited more than 20,000 times to date. His 2000 article in the Journal of Retailing is one of the most downloaded articles of all time in Science Direct, and his 2001 article in Journal of Marketing was ranked the fifth most influential article for future research in services marketing. Brady’s work has also been covered in the popular press, such as MSNBC, U.S. News and World Report, Chicago Tribune and Tampa Bay Times.

He has won numerous awards, including the Christopher Lovelock Career Contributions to the Service Discipline Award; the SERVSIG Best Article Award; the M. Wayne Delozier, Robert Johnston, and Steven J. Shaw research awards; the Academy of Marketing Science and University outstanding teacher awards; the inaugural College of Business Distinguished Teacher award; outstanding reviewer awards; the FSU university graduate student mentoring award; and the William R. Jones award for mentoring minority doctoral students.

Brady is a member of the board of directors of the American Marketing Association (AMA), past president of the AMA Academic Council and an associate editor for the Journal of the Academy of Marketing Science. He is the current editor-in-chief of Journal of Service Research.

Brady received his bachelor’s degree in marketing from Florida State University, his MBA from Jacksonville University and his doctoral degree from Florida State University.