Farrell Shine

• Farrell Shine begins her first season as Florida State Women’s Basketball’s Director of Creative Content.
• In her role, she will be responsible for heading up the program’s social media efforts as well as leading the direction of the team’s overall branding and creative strategy. Shine will play a large role in FSU’s recruiting as well.
• Shine was the Director of Branding and Creative Media for Illinois Women’s Basketball in the 2021-22 season, providing the visual branding for the Illini.
• She managed Illinois’ photo, video and graphic design, playing a large role in the team’s recruiting efforts and overall appeal to fans, donors, alumni and more.
• Shine was a Digital and Communications Graduate Assistant for the University of Nevada in the 2020-21 academic year, producing engaging digital and social content for all 15 of the university’s athletics teams.
• She earned her Bachelor’s Degree in Media and Strategic Communication in June 2020 from Iona College, where she was a Digital and Communications Assistant from 2017-20.
• Shine received her Master’s Degree in Media Innovation/Journalism in Dec. 2021.