(Updated August 2022)
Jim Curry is in his 11th year at Florida State and has been a member of the athletic department’s executive leadership team since 2016 when he was promoted to his current role as senior associate athletics director. He serves as the sport administrator for football, women’s basketball, women’s soccer, men’s tennis and women’s tennis. During his time in this capacity, those five programs have combined for 18 postseason appearances, including women’s soccer winning the 2021 national championship.
Curry also provides direct oversight for the facilities and events unit and the equipment staff. Additionally, he spearheads all athletics department name, image and likeness (NIL) initiatives and directed the launch of the department’s first-of-its-kind comprehensive NIL program, Apex, in April of 2021.
With 16 years of experience working in Division I athletics, he has coordinated the search for multiple current FSU head coaches, including Mike Norvell in football, Brooke Wyckoff in women’s basketball and Brian Pensky in women’s soccer. Additionally, Curry directed the feasibility study for the new football operations facility and has been involved in all aspects of building design and programming throughout the project. In 2021, he was recognized by Silver Waves Media as one of the Top Assistant Athletic Directors in Division I.
He also is responsible for football scheduling and in that role negotiated a neutral-site series with LSU that includes game guarantees totaling more than $10 million, in addition to scheduling home-and-home series with Alabama and Georgia and maintaining the annual in-state rivalry with Florida.
Curry joined the Seminoles in 2011 as the assistant athletics director for compliance after previously serving in the same capacity at the University of Maryland and Coastal Carolina University. He was promoted to associate athletics director for compliance, becoming Florida State’s senior compliance administrator, less than a year later. Curry began his career with stints in ticket operations and student-athlete development at Maryland.
Active in industry committee and governance activities, he currently serves as a member of the ACC Women’s Basketball Committee. Curry recently completed a four-year term on the NCAA Division I Initial-Eligibility Waivers Committee and served as the chair of the Transcript-Change/GPA Subcommittee for two of those years. In addition, he previously served on the National Association for Athletics Compliance Board of Directors, the ACC Student-Athlete Welfare Committee and the United States Tennis Association’s Athletics Director Advisory Group.
A native of Gardiner, Maine, Curry received his bachelor’s degree in political science from Dickinson College, where he was a member of the football team and worked as a student athletic trainer. He earned his MBA from Florida State University and a master’s degree in sport management studies from California University of Pennsylvania.
Curry and his wife, Marisa, have a daughter, Quinn, and a son, J.J.