July 14, 2011 - by
First Look: TRUE Seminole

July 14, 2011

TALLAHASSEE, Fla. – The Seminole Student Boosters in cooperation with Florida State
University Athletics, administration and student government released the 2011 TRUE Seminole
game day shirt and theme. The theme for 2011 is “This is Our Time.”

Since 2007, the TRUE Seminole campaign has served as both a fundraising campaign and a way
of unifying Florida State fans, especially on football game days.

Endorsed by head coach Jimbo Fisher and the Florida State football program, the t-shirt will
be worn on the sidelines at the official TRUE Seminole home game against Oklahoma on
September 17. Fans are encouraged to wear the shirt on game day to show of support of the

The TRUE Seminole shirt can be pre-ordered at various locations and can also be purchased at
Seminoles.com beginning on Friday, July 22. A portion of proceeds from t-shirt sales will be
donated back to Florida State. Produced by Nike, the TRUE Seminole t-shirt will retail for $20
and will come in a full range of adult sizes. For the first time, these t-shirts will be available in
women’s and youth cuts.

The TRUE Seminole Campaign stands for Tradition, Respect, Unity, and Excellence and has
added more than $200,000 to the athletic scholarship endowment fund and various student
government sponsored activities during the past four years. Its mission is for Seminole fans to
stand behind the football team and represent the University as one unified body.

For more information on the 2011 campaign and locations to purchase the official game day
shirt, visit www.trueseminole.com, or TRUE Seminole on Facebook.

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