Florida State University Athletics
Florida State Athletics and Progressive Insurance® Team Up on Rivalry Weekend
8/27/2026 8:59:00 AM | Football
TALLAHASSEE – Florida State Athletics and Progressive are teaming up to bring a new level of visibility and fan engagement to one of college football's most iconic rivalries through a multi-year sponsorship making Progressive the presenting sponsor of the Florida State–Miami rivalry.
Dating back to 1951, the Florida State–Miami rivalry has become one of the most anticipated matchups in college football. The series has produced legendary games, unforgettable moments and passionate fan bases on both sides of the state, helping establish it as one of the defining rivalries in college football.
Beginning with the 2026 season, Progressive will serve as the presenting sponsor of the Florida State–Miami rivalry, with the relationship spanning both schools and their respective home football seasons.
As part of the sponsorship, Progressive field logos will be prominently displayed on the playing surface at every Florida State home football game throughout the season and at every Miami home football game throughout the season. The season-long field presence will provide Progressive with consistent, high-impact visibility across two nationally recognized college football programs.
"Progressive's commitment to Florida State Athletics and its presence on the field throughout the season reflects the strength and reach of this partnership." Said Vice President and Director of Athletics, Michael Alford. "The Florida State–Miami rivalry is one of the most storied and passionate matchups in college football, and we're excited to work with Progressive to elevate the experience surrounding this game while engaging Seminole fans all season long."
"College football is about more than what happens on game day – it reflects the pride, tradition and community that define Universities. Rivalries are one of the many things that make college football what it is and we're proud to support the student-athletes, alumni and fans who help make these programs so special," said Sean Freeman, Media Business Leader at Progressive. "We're thrilled to have the opportunity to be a part of game days with these historic fanbases as well as being a part of this storied rivalry."
The sponsorship will extend beyond field branding, with Progressive activating around the rivalry and throughout the football season. Additional sponsorship elements will include Progressive field logos at every home football game for both schools, in-stadium signage, and custom rivalry content.
The partnership was facilitated by Legends Global in collaboration with Florida State Athletics and the Miami Hurricanes' athletics partnership team.
About Progressive
Progressive Insurance® makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it's most convenient for them — online at progressive.com, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent.
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is a leading seller of personal auto, commercial auto, motorcycle, and boat insurance, and one of the top 15 homeowners insurance carriers in the United States.
Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.
About Legends Global
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services, including feasibility & consulting, owner's rep, sales, partnerships, venue management, hospitality, merchandise, and content & booking. Through our white-label approach, we keep our partners front and center while leveraging the power of our global network: over 450 venues, 20,000 events, and 165 million guests annually. To learn more, visit us at www.LegendsGlobal.com and follow us on LinkedIn and Instagram.
Dating back to 1951, the Florida State–Miami rivalry has become one of the most anticipated matchups in college football. The series has produced legendary games, unforgettable moments and passionate fan bases on both sides of the state, helping establish it as one of the defining rivalries in college football.
Beginning with the 2026 season, Progressive will serve as the presenting sponsor of the Florida State–Miami rivalry, with the relationship spanning both schools and their respective home football seasons.
As part of the sponsorship, Progressive field logos will be prominently displayed on the playing surface at every Florida State home football game throughout the season and at every Miami home football game throughout the season. The season-long field presence will provide Progressive with consistent, high-impact visibility across two nationally recognized college football programs.
"Progressive's commitment to Florida State Athletics and its presence on the field throughout the season reflects the strength and reach of this partnership." Said Vice President and Director of Athletics, Michael Alford. "The Florida State–Miami rivalry is one of the most storied and passionate matchups in college football, and we're excited to work with Progressive to elevate the experience surrounding this game while engaging Seminole fans all season long."
"College football is about more than what happens on game day – it reflects the pride, tradition and community that define Universities. Rivalries are one of the many things that make college football what it is and we're proud to support the student-athletes, alumni and fans who help make these programs so special," said Sean Freeman, Media Business Leader at Progressive. "We're thrilled to have the opportunity to be a part of game days with these historic fanbases as well as being a part of this storied rivalry."
The sponsorship will extend beyond field branding, with Progressive activating around the rivalry and throughout the football season. Additional sponsorship elements will include Progressive field logos at every home football game for both schools, in-stadium signage, and custom rivalry content.
The partnership was facilitated by Legends Global in collaboration with Florida State Athletics and the Miami Hurricanes' athletics partnership team.
About Progressive
Progressive Insurance® makes it easy to understand, buy and use car insurance, home insurance, and other protection needs. Progressive offers choices so consumers can reach us however it's most convenient for them — online at progressive.com, by phone at 1-800-PROGRESSIVE, via the Progressive mobile app, or in-person with a local agent.
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes; it is a leading seller of personal auto, commercial auto, motorcycle, and boat insurance, and one of the top 15 homeowners insurance carriers in the United States.
Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and HomeQuote Explorer®.
The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.
About Legends Global
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services, including feasibility & consulting, owner's rep, sales, partnerships, venue management, hospitality, merchandise, and content & booking. Through our white-label approach, we keep our partners front and center while leveraging the power of our global network: over 450 venues, 20,000 events, and 165 million guests annually. To learn more, visit us at www.LegendsGlobal.com and follow us on LinkedIn and Instagram.
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