Florida State University Athletics
Staff Directory
- Title:
- Assistant Athletics Director for Brand Management and Trademark Licensing
- Email:
- Phone:
- 850-644-4362
Dane Smith has been a dedicated member of Florida State Athletics since 2004, bringing over two decades of experience and leadership to the department. He began his journey with FSU as a student manager for the baseball team, quickly transitioning into a full-time role as equipment and clubhouse manager following his graduation.
Smith’s expertise and commitment led to his appointment as Director of Equipment Operations in July 2013, where he oversaw Nike ordering, inventory management, and distribution across multiple sports, while also supervising equipment staff.
In September 2024, he was promoted to Assistant Athletic Director of Brand Management and Trademark Licensing, expanding his impact to include strategic oversight of FSU’s brand identity and licensing initiatives.
A proud alumnus of Florida State University, Smith earned his bachelor’s degree in finance with a minor in economics in 2004. He and his wife, Staci, were married in August 2011 and are the proud parents of two children, Easten and Paitynn.
