Florida State University Athletics
Staff Directory
- Title:
- Assistant Athletics Director for Public Relations
MEDIA CONTACT: Football
SPORT OVERSIGHT: Lacrosse
SECONDARY SPORT OVERSIGHT: Softball
- Email:
- Phone:
- 850-645-7683
Derek Satterfield was promoted to assistant athletics director for public relations in 2024 after joining the Florida State athletics department in 2017 as the primary contact for football.
In his current role, he oversees the public relations office and leads the department's efforts in maximizing storytelling and utilizing all areas of content, both internally and externally, to promote FSU and its student-athletes. Additionally, Satterfield serves as the primary sport oversight for women's lacrosse and secondary sport oversight for softball. As the primary public relations contact for football, he coordinates all media requests for coaches and student-athletes and serves as the football program’s spokesman.
Satterfield came to Tallahassee after two years as the assistant athletic director for athletic communications at The Citadel. His responsibilities at The Citadel included oversight of the communications office and Citadel Video Productions in addition to serving as the sport administrator for cheerleading and working with the Collegiate Licensing Company on trademark licensing products for the athletic department. He also was responsible for directing the strategic vision for the athletic department and ensuring it aligned with the college’s core values.
Satterfield was the director of football communications at Michigan in 2014 and a primary football contact at Arkansas from 2010-14. In those roles, he was responsible for developing and implementing communications strategies for both programs that resulted in numerous All-America and all-conference honors as well as winners of the Mackey Award, Disney Spirit Award, Johnny Rodgers Award and SEC Freshman of the Year. While at Arkansas, he was a member of the group recognized by PR Daily with the 2013 non-profit PR award for Best Crisis Management.
His first full-time job was at Purdue, where he served as the contact for men’s and women’s swimming and diving, men’s and women’s tennis and women’s soccer. While he was at Purdue, he also was part of hosting the 2010 NCAA Women’s Swimming and Diving Championships, NCAA Zone C Diving Championships and Women’s Big Ten Championships as well as the 2009 Big Ten Men’s Swimming and Diving Championships.
Satterfield began his career as a student assistant at Tennessee. There, he was the primary contact for men’s track and field and cross country, working with a program that won the 2007 SEC Outdoor Championship and had numerous All-Americans and all-conference performers. He also assisted with other sports, including football, men’s basketball and baseball. After graduation, he served an internship with the Indianapolis Colts during the 2008 NFL season, working with NFL MVP Peyton Manning and Hall of Fame coach Tony Dungy during the first season of Lucas Oil Stadium.
Satterfield earned his bachelor’s degree in sport management from Tennessee in 2008. He completed his master’s degree in leadership studies from The Citadel in 2017.
Derek and his wife, Ann-Marie, have two sons.
