Florida State University Athletics
Staff Directory
Sarah Williams
- Title:
- Video Coordinator
- Email:
Sarah Williams is in her first year at Florida State after joining the Seminoles' athletics department as a video coordinator in July of 2026.
An award-winning videographer and producer, Williams came to Tallahassee after five years as the director of creative video at Stephen F. Austin. In that role, she oversaw all video creation for the Lumberjacks' 18 intercollegiate sports. She was responsible for capturing and editing promotional materials, highlights, social media content and internal creative media days. During her time at Stephen F. Austin, Williams covered 11 conference championship events, nine postseason tournaments and one conference transition.
Williams spent three years as a creative video intern at the University of South Florida, where she worked extensively with women's soccer, men's soccer, women's basketball and softball. Her projects included producing content used for in-game videoboards, social media and marketing. Williams began her content creation career while at Nature Coast Technical High School, earning awards from the All-American High School Film Festival in New York City as well as film production state competitions.
Williams earned her bachelor's degree in mass communication from the University of South Florida in 2022.
An award-winning videographer and producer, Williams came to Tallahassee after five years as the director of creative video at Stephen F. Austin. In that role, she oversaw all video creation for the Lumberjacks' 18 intercollegiate sports. She was responsible for capturing and editing promotional materials, highlights, social media content and internal creative media days. During her time at Stephen F. Austin, Williams covered 11 conference championship events, nine postseason tournaments and one conference transition.
Williams spent three years as a creative video intern at the University of South Florida, where she worked extensively with women's soccer, men's soccer, women's basketball and softball. Her projects included producing content used for in-game videoboards, social media and marketing. Williams began her content creation career while at Nature Coast Technical High School, earning awards from the All-American High School Film Festival in New York City as well as film production state competitions.
Williams earned her bachelor's degree in mass communication from the University of South Florida in 2022.
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