Former Nike Exec Burdette Hired as Director of Program Development

TALLAHASSEE?- Randy Burdette, a former Nike and Fanatics Senior Vice President with 25 years of experience in athletics, was named Florida State baseball's first Director of Program Development Wednesday by head coach Link Jarrett.

"Randy has amazing experience as a leader, visionary, and an exceptional executive," Jarrett said. "His work with MLB, NFL, Nike, Fanatics and other global entities speak volumes to his administrative talent. Randy will instantly be a resource for all current, future and former Seminoles. His attention to detail as well as his desire to engage in a team dynamic are a perfect combination. Randy's wife Brenda and son Ben are huge FSU fans, and will enjoy every minute with the FSU family."

Burdette comes to Florida State after a 25-year career in the sporting goods industry, working with Adidas, VF LSG, Nike and most recently Fanatics. Burdette was the Senior Vice President and General Manager of League and Nike Partnerships with Fanatics and led historic Nike revenue in both NFL and MLB licensed products.

At Nike, Burdette was Vice President and General Manager of North America Field Sports after serving as VP and GM of Licensed Sports for the company. Among Burdette's accomplishments at Nike, he authored the Nike Licensed Sports Strategy and was the liaison to senior executives at the NFL, MLB and pinnacle collegiate partners, including Florida State.

"Having known Randy Burdette for over 30 years - from being roommates to witnessing his remarkable journey in the business world - I can attest to his exceptional attention to detail," Florida State Hall of Fame baseball player Eduardo Perez said. "His commitment to excellence has always been a defining trait, and I have no doubt he will bring this invaluable quality to the Florida State baseball program, making a lasting impact."

Burdette began at Adidas in 1998, managing the companies relationship with the Tampa Bay Buccaneers, before moving to VF's LSG business, where he began as a brand manager before being to promoted to Vice President of LSG Brands, where he managed the integration of Majestic Athletic into VF LSG.

With Florida State, Burdette will be tasked with directing alumni relations, program innovation, enhancing the game day experience at Dick Howser Stadium, serve as the MLB liaison, assist with on-campus recruiting and scouting and prepare student-athletes for career and life skills.

Burdette spent two years as a student assistant at Florida State before moving to Tennessee as part of former Seminole Rod Delmonico's initial coaching staff in 1990. He was part of three SEC East Championship teams, two SEC Championship teams and a 1995 College World Series appearance, the second in school history. Burdette graduated from Tennessee in 1993 with his degree in sports management.

For more information on Florida State?baseball, check Seminoles.com for the latest news and scheduling information, and keep up with the team on social media through Twitter and Facebook (@FSUBaseball) & Instagram (@NoleBaseball).

Florida State University Athletics

Former Nike Exec Burdette Hired as Director of Program Development

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