Florida State University Athletics

Doak Campbell

Florida State Partners with Leading AI Storytelling Company FanWord

3/23/2026 11:47:00 AM | Athletics

TALLAHASSEE – Florida State Athletics has announced a new partnership with FanWord, the leading AI technology and storytelling company in college sports, to enhance its digital communications efforts.
 
Through this collaboration, the Seminoles will integrate FanWord Assist, FanWord's AI-powered content creation platform, to bring greater efficiency, consistency and reach to the department's storytelling efforts. FanWord Assist is designed specifically for athletics communications teams, simplifying and accelerating the creation of written content such as game recaps, feature stories and bios. By combining AI technology with human oversight, the platform allows Florida State to scale content production while maintaining the authenticity and voice that defines the FSU brand.
 
"This partnership reflects our commitment to staying at the forefront of how college athletics communicates and connects, as well as a meaningful step forward as we continue to evolve how we tell our story," Florida State deputy athletics director for strategic communications Doug Walker said. "FanWord provides a platform that enhances our ability to produce high-quality content at scale, while still relying on the judgment and creativity of our staff."
 
"This partnership with FanWord is another example of our commitment to telling the stories of our student-athletes, coaches and teams," FSU assistant athletics director for public relations Derek Satterfield said. "FanWord's unique design automates the initial work of developing written content in an easily editable format that provides our public relations staff with ultimate authority over the final product. Throughout many conversations with Chris Aumueller, his passion for not only initially developing this framework but also continuing to innovate in order to best serve his partner schools was evident. I can't wait to work with Chris and his staff to fully maximize this partnership to help us connect even more with fans around the world and build the personal brands of our student-athletes."

Florida State joins FanWord's rapidly growing network of more than 190 athletic organizations across all levels of college sports, a group that includes USC, Nebraska, Oklahoma, UConn and Texas Tech.
 
"We are very excited to bring this partnership with Florida State to life," FanWord CEO Chris Aumueller said. "As one of the most iconic brands in college athletics, we're incredibly excited to help Derek and his team tell more stories about their amazing athletes and programs."
 
In today's fast-paced landscape of college sports, FanWord Assist enables athletic departments to save time, operate more efficiently and produce a higher volume of content while keeping a consistent voice. Telling these stories plays an important role with NIL, fundraising, and recruiting, further positioning Florida State as one of the most innovative and forward-thinking departments in college athletics.
 
ABOUT FANWORD
FanWord is the leading AI technology and storytelling company in the college sports industry and currently works with more than 190 athletic organizations across all levels. To learn more about FanWord's storytelling software, FanWord Assist, click here.
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