Florida State University Athletics
Staff Directory

Sergei LeFaivre
- Title:
- Director of Creative Media
Sergei LeFaivre joined Florida State’s football program as the director of creative media in 2024 and enters his third season with the Seminoles in 2026.
LeFaivre is responsible for the organization and creation of the visual identity for FSU’s football program that includes graphics used for recruiting, social media and visuals inside the football building.
He joined Florida State after serving as the primary graphic designer for UConn men’s basketball from 2019-23, which included back-to-back national championships in the 2021-22 and 2022-23 seasons. He also worked with the UConn football program in 2023 and 2024 and assisted the Boston College athletics department as an intern from 2015-21.
LeFaivre earned his bachelor’s degree in digital media and design from UConn in 2023.
LeFaivre is responsible for the organization and creation of the visual identity for FSU’s football program that includes graphics used for recruiting, social media and visuals inside the football building.
He joined Florida State after serving as the primary graphic designer for UConn men’s basketball from 2019-23, which included back-to-back national championships in the 2021-22 and 2022-23 seasons. He also worked with the UConn football program in 2023 and 2024 and assisted the Boston College athletics department as an intern from 2015-21.
LeFaivre earned his bachelor’s degree in digital media and design from UConn in 2023.
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